This article is sponsored by EMLYON Business School.
Entrepreneurs come from many different walks of life and span every industry, product type, generation and culture. But what all of these entrepreneurs have in common is the steep learning curve to success, with many lessons being learned along the way. So what wisdom can we learn from some of today’s leading entrepreneurs?
1. Accept failure as part of the journey
Hiten Shah, co-founder of the hugely successful analytics platform KISSmetrics, launched many failed products. He states his biggest failure was spending $1 million of his own money on a web-hosting company that never even launched. Hiten says, “My co-founder and I were perfectionists so we built the best thing we could without even understanding what our customers cared about.”
Take-away: Accept that failure is par for the course, but accepting and learning from your failures is paramount.
2. Keep your eyes open for new opportunities
Dr Barry Nalebuff, founder of Honest Tea, launched his business when he saw a gap in the beverage market. He found water to be boring, soda to be too sugary and diet drinks to be unhealthy, so teamed up with a former student to launch a new venture.
The company’s popularity took off when Nalebuff was at a yoga retreat and spotted Oprah Winfrey. He offered her a sample and Honest Tea subsequently featured in her magazine. Nalebuff notes: “When opportunity strikes, you have to be prepared for it.”
Take-away: Many new ventures are created out of existing consumer problems, so keep your eyes open for business opportunities at all times. You never know when you’ll bump into Oprah!



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